Google has rolled out the spam algorithm update for October 2022.

It has been 11 months since the last spam update. Google has rolled out another spam update and has said it will take a few days to complete the update. Google announced the release of the new update on Oct 19 on Twitter.

According to Google, this new algorithm update will affect search results all over the world and in all languages. To remove spam, low-quality, and undesired content and to maintain the quality of search results, Google rolls out new updates every once in a while. By launching these updates, Google advances its automated systems that continuously catch out spam content in search results while running in the background.

Google has a very precise definition of spam, and according to the definition, spam mainly includes low-quality websites that pretend to provide information about a topic but are targeted to mislead users and trick them into installing malicious software on their devices or providing personal information that can be used for fraudulent activities.

So, without knowing what spam is—according to Google’s definition—the odds of being liable to spam are low. You don’t have to worry about the Spam Update of October 2022 if you are familiar with the recent Google Search Essentials update, previously known as Google Webmaster Guidelines.

Read more: GOOGLE SEARCH ESSENTIAL IS HERE

Although web pages with thin and shallow content can be considered unsolicited or spam, they do not meet the definition of spam, according to Google. Google’s helpful content algorithm will most reasonably target this type of junky and shallow content. Spam updates target attackers who steal user data and personal information by trying to rank higher in the results by pretending to be reliable and relevant pages.

When the spam update strikes a site, the site is usually ranked lower in search results or can also be removed from Google’s index. It is essential that you should follow Google Search Essentials to prevent your site from getting ranked lower in the results. If your site is still ranked lower in the search results, you should check out your site’s security.

If a website is not properly secured, it can give out spam to users without being aware of it. Even those sites which follow Google Search Essentials can be at risk of hacked spam.

According to Google, it can take months for a site to get back on track once it gets hit by the spam update, and that too when the site makes the appropriate changes to adhere to Google’s policies.

If your website is getting ranked lower in the search results after the October spam, you should check your site’s security and look for any signs of attack.

Read more of our blogs for exciting updates.

Nowadays, marketing strategies have taken a big step further where usual ones are getting obsolete and modern ones are finding their place in the right direction. Many brands have shifted the idea of marketing of their products towards streaming platforms.

Yes! Streaming platforms where streamers can market brands exclusively and market the product to a vast audience. With the dominancy of the digital world, things have changed around the business coast, and streamers are getting big brands on board.

But those who don’t know about streaming platforms might surely fall into a indecision in selecting the right platform for their product or services.

This blog piece is all about the best platforms you can use to market your brand.

What is Live-Streaming & What Are The Best Platforms For Marketing 

Without wasting more time, let’s jump to the topic. Many of you, especially youngsters, have been aware of streaming and its media. Streaming is where you record yourself while gaming, talking or anything and let everyone watch you on that platform.

Gamers are the ones who built this whole empire of live-streaming. They are the ones who started this trend and made this thing a profession. That’s why there are tons of streamers out there who earn an endless amount of money through streaming and brand endorsement.

There are several platforms where anyone can stream and let brands come to them.

Best Streaming Platforms For Marketing 

When marketing and selecting streaming platforms, you need to understand it’s a whole new world where your product or service must fall within the criteria. Because here, you cannot sell irrelevant stuff because no matter how much money you would be offering to any streamer, they won’t accept it.

YouTube

YouTube is one of the most famous and popular platforms where many streamers live their dream lives. YouTube is considered one of the most important platforms for marketing, and many international tech brands have chosen this platform to expand their audience.

Facebook

Facebook is also one of the most popular platforms for streaming. With over 2.7 billion monthly active users, Facebook and streamers can help your brand extend its targeted area. Many streamers use Facebook to grab a vast audience, and it’s working very well.

Twitch 

Twitch is one of the leading international streaming platforms where gamers, design crafters, ASMRs and many other streamers spend hours. Brands like Red Bull, Razor, and Logitech love to sponsor streamers, and that’s how their new products get revealed with millions of viewers watching them.

Discord

With the recent rapid growth in the streaming and communication platform, Discord is on the list. Many streamers have also shifted towards this platform and using it for various purposes.

It’s both professional and fun at the same time.

Among all these platforms, which one is the top-rated? It’s a new debate because it depends on your brand and product. Mainly streamers are the gamers, and there you get the whole idea of what kind of product they accept and reveal to their audience.

Undoubtedly, each platform has unique attributes that people visit every day. But again all depends on your brand. But it’s better you research and get into this marketing jet for a futuristic ride.